Jax Digital Marketing Blog, News & Trends
Posted by admin | 27 November 2018
Amazon – The Next Ad Frontier

Headlines may be covering the success Amazon had on Cyber Monday, but the eCommerce giant is shaking things up in another industry.Amazon - The Next Advertising Frontier?The digital advertising duopoly have another contender stepping up to the ring. While Facebook and Google (said duopoly) dominate the digital advertising industry with almost 66% of all digital...

Posted by admin | 17 November 2018
Direct-to-Consumer, Not just for Amazon…

Amazon, Wayfair and Nordstrom – all brands that have conquered the world of ecommerce and have set the mold for how to be successful in direct-to-consumer retail shopping.Understandably, not all businesses are created equally – selling financial management software and shoes are very different products/services. However, why shouldn’t the way we shop for them be just as seamless?It’s...

Posted by admin | 19 November 2018
Follow the Customer, Not the Trend

There is no limit in ways to have your voice heard. In the information age, we have social media, search engines and webinars - it seems that everyone is everywhere. Companies are on every platform in the attempt to make the sale. They’re following every eCommerce trend out there – and with Black Friday, Small...

Posted by admin | 16 November 2017
How Does PPC Advertising Work?

You may have come across PPC advertising (also known as pay-per-click ads) while seeking ways to promote your new business. While PPC ads seem like a straightforward promotion method, they can initially appear confusing to the uninitiated. Don’t allow the initial learning curve to dissuade you from this highly effective form of advertising your company....

Posted by admin | 19 November 2017
How Sales Funnel Optimization Guides Customers

Very few customers buy the first time that they encounter your business. Most prefer to get to know you over time, and carefully consider their options before purchase. To keep their interest and educate them about your products and services, you need a well-optimized sales funnel. With a well-optimized sales funnel, you will keep people’s...

Posted by admin | 19 November 2017
Multimedia Production For Small Businesses

As technology continues to advance, the tools needed to push the limits of creativity and engagement advance as well. While you may have lots of unique multimedia ideas, a small business often can’t justify investing in expensive tools and programs. By investing in multimedia production services, you can eliminate the guesswork while avoiding unnecessary overhead...

Posted by admin | 19 November 2017
SEO For The Modern Business

Search Engine Optimization, or SEO, is an essential consideration for every business with a website. As potential customers are researching their upcoming purchases, they turn to Google and other search engines to provide them with answers. If your business doesn’t show up at the top, you could be missing out on current and future sales....

Posted by admin | 13 December 2018
The Death of Google+

Google+ will be shutting down early after over 50m user’s personal information was exposed. What can we learn from this?Google will be shutting down its failing social media platform Google+ four months ahead of its intended retirement date. The platform was launched in 2011 to compete against Facebook (Google’s main competitor in the digital advertising...