Search Engine Optimization, or SEO, is an essential consideration for every business with a website. As potential customers are researching their upcoming purchases, they turn to Google and other search engines to provide them with answers. If your business doesn’t show up at the top, you could be missing out on current and future sales. By improving your SEO, you make it more likely that your target audience finds you first.
SEO is improving your position on the search engine results by using a variety of techniques, both on and off site
What Is SEO?
SEO is improving your position on the search engine results by using a variety of techniques, both on and off site. There are a lot of moving parts to SEO, including keyword research, backlinks, updated content, sitemaps, and more. Also, Google is known for changing their algorithms, derailing some techniques while encouraging others. Without a solid SEO strategy, you’ll likely overlook key components that can bring you results.
How SEO Works
Google organizes and categorizes all of the possible search results on the internet, which is quite a daunting task. To do so, they’ve pinpointed signals that indicate that a particular website is more credible, relevant, and engaging.
On-site SEO is all of the things that exist on your website that Google looks at. Particularly, Google likes recently updated content, with relevant links, on a mobile-friendly website. Metadata such as titles and tags, while hidden from readers, gives Google additional information to evaluate.
Off-site SEO includes signals from other locations. Local listings, social media platforms, and other websites can all include backlinks to your website. This tells Google that others have found your content to be relevant and engaging.
Why You Need SEO
If you cannot be found easily on the search engines for relevant terms, you are truly missing out on building a strong audience. By taking care of your SEO and keeping updated with Google’s changing algorithms, you’ll quickly build your business and find a strong ROI.
SEO is non-negotiable for any online business. With so many variables, it is wise to have a dedicated person or team to implementing and monitoring your SEO efforts. Take the time to choose the SEO practices that are right for you.